assignment 4 task 1 - SOURCES OF INFORMATION

Sources of information

Sources of information from shemilore

assignment 4 Task 5 – Re-draft Final Evaluation

Redrafting the Evaluation of my advert.

There were many factors that made me consider my advert as a success and makes it stand out among others, therefore I feel confident it met the criteria of a professional advert, however, there is always a weakness of every production and the strength of my production overpower the weaknesses it has. e.g. the special effects like reverse.

One of the benefits of buying the product is that the benefits were emphasised – people don’t buy products they buy the benefits they derive from them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need.

This advert was effective because the audio was effective. It was effective because the voice over was louder than the background music allowing the audience to hear the qualities and the reasons why they need to buy the product that is being advertised.

The advertisement was effective because the target audiences pay special attention to faces and close ups which were highly included in the making of this advert. There was a close up of the eyelashes on its own and the mascara being applied to the eyelashes that lasted for about 20 - 30 seconds.

This advertisement was effective because the key words like “length and volume” were highlighted to the viewer. The viewers want to know that the product does the most important job, which are giving the eyelashes length and adding volume. An excellent example occurred after 0.10 seconds – 0.15 seconds where a close up lasting.

This advertisement was effective because it had effective language such lengthen and volume·  

The advert was effective because it made it easy for the viewer. It highlighted how easy it is to use the product.

This advertisement was effective because it had a mix of styles that meant different types of viewer could access the advert. It includes editing techniques like reverse, slow motion that make the advert look more professional.

This advertisement was effective because it kept it simple also the background music was catchy and easy to remember, in the same way the advertisement was effective because it showed real-looking people which enabled the viewer to identify with the characters and product.

This advert was effective because the camera continually focused upon the product and the close ups helped to accentuate the product even better.

 This advertisement was not effective because it did not have anything memorable about it. It had one picture in it which was catchy but I could have applied a little more pictures in order to make it more notable and make it easy to remember.

The advert was not as effective because of false advertisement we applied false eyelashes on the model to accentuate the look although I noted it, it may still be seen as fault advertisement.

 This advert was not effective because it was almost like a short film. It was less than a minute and not as sticking to the memory as it should have been. The product was not shown as much, there were no close up included to make the product more attractive. 

assignment 4 task 3 present result

Summary of focus group for my Mascara Advert

The first question was about the effectiveness of the advert, 100 percent of the people that answered the question thought it was effective.  

The second question was about how entertaining the advert was, 14 people responded to this question and it was all positive feedbacks.

The third question was would you buy this mascara all 14 people responded positively.

 The fourth question was about recommending the mascara to someone they know, no one would want to recommend a bad product to someone they know. Also responses were positive.  

The fifth question was about how appropriate the sound track was, this means how well did it correlate with the advert 85.71 % gave a positive response and felt it was a good combination with the advert. 14.29% thought it was not appropriate for the advert

 The sixth how well the advert was edited, with 10 being excellent and 1 being poor. responses were 0% from 1-5 and 7.14%for 6, 7.14% for 7, 50.00%for 8, 50.00% for 9, 0% for 10.

The seventh question was about how clear the story line was 14 people responded but only 13 people responded positively, and one person gave a negative response.

Graph from shemilore

assignment 2 task 5 pitch

power point for the pitch

Mascara advert slideshow from shemilore

assignment 2 task 4 - Identifying Potential Problems

Identifying potential problems

We thought about the potential problems that we could have before filming and we also thought about things that could possibly be a problem. The issue we have is that we have used false eyelashes to accentuate the look, however, it could be seen as false advertisement and could make it look like the wrong thing is being advertised.  the reason why we did not see his as a problem at first was because false eyelashes are seen as make up (foundation, powder, lipstick), but  after people reviewed the advert they all testified that it would be a great risk to not include what we have done wrong.

The music within the advert will be taken from a Youtube video after asking for permission from the person who has uploaded it, we know we will not be getting into trouble.

Guidelines from CAP

           4.9 - Advertisements must not condone or encourage violence, crime, disorder or anti-social behaviour.

          This may also concern the CAP as we are using a bow and arrow within the advertisement. We fire an arrow at the mint in the characters hand; we are not promoting violence in any way as there is no fighting throughout. At the end of the advertisement, we can add a message at the end to say "don't try to re-enact anything you have seen" etc. so that people do not accidentally get hurt copying us. 

evaluation assignment 4 task 4

    

Evaluation of my advert.

One of the benefits of buying the product is that the benefits were emphasised – people don’t buy products they buy the benefits they derive from them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need.

This advert was effective because the audio was effective. It was effective because the voice over was louder than the background music allowing the audience to hear the qualities and the reasons why they need to buy the product that is being advertised.

The advertisement was effective because the target audiences pay special attention to faces and close ups which were highly included in the making of this advert. There was a close up of the eyelashes on its own and the mascara being applied to the eyelashes that lasted for about 20 - 30 seconds.

This advertisement was effective because the key words like “length and volume” were highlighted to the viewer. The viewers want to know that the product does the most important job, which are giving the eyelashes length and adding volume. An excellent example occurred after 0.10 seconds – 0.15 seconds where a close up lasting.

This advertisement was effective because it had effective language such lengthen and volume·  

The advert was effective because it made it easy for the viewer. It highlighted how easy it is to use the product.

This advertisement was effective because it had a mix of styles that meant different types of viewer could access the advert. It includes editing techniques like reverse, slow motion that make the advert look more professional.

This advertisement was effective because it kept it simple also the background music was catchy and easy to remember, in the same way the advertisement was effective because it showed real-looking people which enabled the viewer to identify with the characters and product.

This advert was effective because the camera continually focused upon the product and the close ups helped to accentuate the product even better.

 This advertisement was not effective because it did not have anything memorable about it. It had one picture in it which was catchy but I could have applied a little more pictures in order to make it more notable and make it easy to remember.

The advert was not as effective because of false advertisement we applied false eyelashes on the model to accentuate the look although I noted it, it may still be seen as fault advertisement.

 This advert was not effective because it was almost like a short film. It was less than a minute and not as sticking to the memory as it should have been. The product was not shown as much, there were no close up included to make the product more attractive. 

assignment 4 Task 2– Screening done

We asked our focus group some questions that helped us to know what to improve and what is good. We used qualitative research. We asked them a few question like,

What is the target audience?

Teenagers  

Do you think the advert was effective?

Response - majority of the answers we got were positive

What do you think can be changed about the advert?

Response – we got a lot of ideas that were helpful and if we had the chance to do the advert again we would take them into consideration.

The first one was when recording next time we should make the voice over more audible so it is easier for people to hear what is being said.

The second one was about the advert being a false advertising. We added false eyelashes to accentuate the eyelashes and make them fuller, however I did include in the summary of the advertisement that we have added eyelashes to make them fuller.

What was good about the advert?

Response - We got positive response for this question, one of them was that the message was passed across and it was obvious we tried to advert the mascara and what it could do.

The methods i have used

I made use of the quantitative and qualitative method.

The pro was I used survey monkey which provided us with quantitative method

The pro of the qualitative method was that it provided us with more in-depth data.

The con of the qualitative method was that people might have been biased with their opinion to prevent people from judging them

The con of the quantitative method is that it cannot be reliable

The range of age group we collected information from are from the ages 17 – 18. We also asked the audience both open ended and closed question. The feedback we received was very reliable because if another set of people came to check out the advert, they would give the same responses that were initially given. If any improvement could be it would be adding more footage to the advert and also not using false eyelashes to accentuate the eyes.

assignment 3 Task 1- Pre -Production Documentation

Proposal

Prepared by  Toni Ward, Semilore Ogunlowo, Koria Scantlebury, Aminata Sankoh

Media productions will produce a short advert to advertise the effect mascara has. The advert will be aimed at 11-40 year old, our advert will be very informative. The advert will be provide evidence of the effects mascara does to the eyelashes. The advert will feature on a black wall, it will have many candid shots.  The advert will be advertising a certain type of mascara, the advert will be accompanied by music in the background and also a voice over. The Advert will feature a young teenager, who is a student at Warren Senior School.  The actress sues mascara on a daily basis therefore they have real interest in the make-up industry. As the actress is in the media product they are willing to be present and act as model in the advert. We have facts and figures surrounding the make-up industry, on how many people use it on average in a year. The Voice over won’t be appearing on the screen, while the actress is being filmed. The advert will be produced on a digital camera and will be edited on the Apple Mac computer within on the school premises. The budget for the advert is yet to be decided but we are looking to range it £10-£50.

Contingency Plan

Contingency Plan Name: Semilore Ogunlowo Production: Mascara

Potential problems and how to overcome these problems: 1.     If any of my filming crew is absent due to health, school or personal issues, I will have a standby person to replace them. 2.     If the weather is really poor on the day we plan to do our filming, we will change the date to a week after and check if it is fine by the owners of the locations we will be using. 3.     If the equipment break down due to carelessness or other reasons, we have to borrow a camera. If we do not find one as good as the school one we would have to manage in order to make sure we get our filming done. 4.     If one of our props gets missing, the whole crew must be ready to contribute a token in order to get the costume replaced. 5.     If our location is closed on the day we plan to film we have to choose another day and confirm  the location will be open for use.

Production Budget

Production Budget
Item	Cost
Mascara  Costume Travel Expense Food	£5.00 £20.00 £10.00 £5.00
	Total Production Budget: £40.00

Location Visit Sheet

Location Visit Sheet Advert Title: Mascara  Client: Writer: Semilore Ogunlowo & Aminata Sankoh Producer: Director: Date: April 2014

Robert Clack Upper School  - The first location for this advert is Robert Clack upper school in the drama studio where we have access to lots of good lightning and is very spacious.  Robert Clack Lower School - The second location for this advert is the media corridor in Robert Clack lower school. It is a narrow space with white background where we have access to natural lighting. Robert Clack lower school  - The third location for this advert is Robert Clack Lower school Field, the field is very spacious and permits us to do whatever as there are no boundaries, this would be an excellent location for the catwalk. Access to location via: See map on next page Name and number of location contact: Robert Clack Lower School – 02082704222 Robert Clack Upper School - 02082704200

Health and Safety Issues to note: ·       General public – need to make sure no one trips over the equipments ·       Crew needs to stay together so no one gets lost ·       Make sure there are no sharp objects on the field that could cause injury for the person cat walking

Potential Filming Problems: ·       Lack of electricity supply – will need to use fully charged batteries at all times ·       We cannot use artificial lights in one of our locations so we have to shoot on a day that is very sunny. ·       We need to be sure the drama students do not need to use the studio while filming because this might slow down our filming process. ·       Make sure we film before bell goes to avoid noise from students walking past.

Additional Notes:  (map of area/weather forecast etc.)  Need to make sure everyone is alright with missing out on lunch or break in order to get the filming done as fast as possible. Location Maps.  Robert Clack Lower school   Robert Clack Upper School

Shooting schedule 

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
02/04 09/05	1st scene (practice film) 2nd scene (final film)	Drama Studio Drama Studio	HD Camera HD Camara	Black Jeans Black Jacket Black Top Black Shoes Same Costumes	Mascara Mascara	Cast: Koria Scantlebury Aminata Sankoh Crew: Shemi Ogunlowo Toni Ward

Risk assessment 

Group member: Semilore Ogunlowo, Koria Scantlebury, Aminata Sankoh, Toni ward

Location: Robert Clack Upper and Lower School

Hazard	Person(s) at risk	Likely hood of hazard 5- Extremely likely 1- Extremely unlikely	Severity of hazard outcomes Very low risk Very high risk	Risk level Likely hood+  severity	Measures to take to manage risk	Risk managed (Yes or no)
Waste materials	The actors, the camera person	4	5	2	Make sure the area is cleared out before use.	No
Change in weather	Everyone	3	1	2	Weather forecast should be checked couple of days   before filming.	Yes
General injury	Everyone	1	1	2	Be careful when filming, avoid tripping or stumbling on equipment.	Yes
Slippery floors	Everyone	5	5	2	Put signs up, to make everyone aware.	Yes

Contacts

Emergency service: Dagenham police 101

Robert Clack: +44 20 8270 4222 (lower school) +44 20 8270 4222 (upper school)

Production schedule Call sheet

Production                                Programme title: Mascara Advert Client : Writer: Semilore Ogunlowo & Aminata Sankoh Date : 15 June 2014

CREW Camera :HD camera Production Assistant: Toni Ward Sound : Amerie (one thing) Props :Mascara, Lashes

MEETING AT Location Venue: Robert Clack lower School and Robert Clack Upper school Call Date: 15 June 2014 Call Time:9.00am Transport: None Instructions: Semilore Ogunlowo

Actors – Koria Scantlebury Make – up- Koria Scantlebury Wardrobe – None Location Catering – Toni Ward

Costume and props 

Character Name	Koria Scantlebury
Costume: Shirt	Props: Mascara Eyelashes