assignment 4 task 1 - SOURCES OF INFORMATION

Sources of information

Sources of information from shemilore

assignment 4 Task 5 – Re-draft Final Evaluation

Redrafting the Evaluation of my advert.

There were many factors that made me consider my advert as a success and makes it stand out among others, therefore I feel confident it met the criteria of a professional advert, however, there is always a weakness of every production and the strength of my production overpower the weaknesses it has. e.g. the special effects like reverse.

One of the benefits of buying the product is that the benefits were emphasised – people don’t buy products they buy the benefits they derive from them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need.

This advert was effective because the audio was effective. It was effective because the voice over was louder than the background music allowing the audience to hear the qualities and the reasons why they need to buy the product that is being advertised.

The advertisement was effective because the target audiences pay special attention to faces and close ups which were highly included in the making of this advert. There was a close up of the eyelashes on its own and the mascara being applied to the eyelashes that lasted for about 20 - 30 seconds.

This advertisement was effective because the key words like “length and volume” were highlighted to the viewer. The viewers want to know that the product does the most important job, which are giving the eyelashes length and adding volume. An excellent example occurred after 0.10 seconds – 0.15 seconds where a close up lasting.

This advertisement was effective because it had effective language such lengthen and volume·  

The advert was effective because it made it easy for the viewer. It highlighted how easy it is to use the product.

This advertisement was effective because it had a mix of styles that meant different types of viewer could access the advert. It includes editing techniques like reverse, slow motion that make the advert look more professional.

This advertisement was effective because it kept it simple also the background music was catchy and easy to remember, in the same way the advertisement was effective because it showed real-looking people which enabled the viewer to identify with the characters and product.

This advert was effective because the camera continually focused upon the product and the close ups helped to accentuate the product even better.

 This advertisement was not effective because it did not have anything memorable about it. It had one picture in it which was catchy but I could have applied a little more pictures in order to make it more notable and make it easy to remember.

The advert was not as effective because of false advertisement we applied false eyelashes on the model to accentuate the look although I noted it, it may still be seen as fault advertisement.

 This advert was not effective because it was almost like a short film. It was less than a minute and not as sticking to the memory as it should have been. The product was not shown as much, there were no close up included to make the product more attractive. 

assignment 4 task 3 present result

Summary of focus group for my Mascara Advert

The first question was about the effectiveness of the advert, 100 percent of the people that answered the question thought it was effective.  

The second question was about how entertaining the advert was, 14 people responded to this question and it was all positive feedbacks.

The third question was would you buy this mascara all 14 people responded positively.

 The fourth question was about recommending the mascara to someone they know, no one would want to recommend a bad product to someone they know. Also responses were positive.  

The fifth question was about how appropriate the sound track was, this means how well did it correlate with the advert 85.71 % gave a positive response and felt it was a good combination with the advert. 14.29% thought it was not appropriate for the advert

 The sixth how well the advert was edited, with 10 being excellent and 1 being poor. responses were 0% from 1-5 and 7.14%for 6, 7.14% for 7, 50.00%for 8, 50.00% for 9, 0% for 10.

The seventh question was about how clear the story line was 14 people responded but only 13 people responded positively, and one person gave a negative response.

Graph from shemilore

assignment 2 task 5 pitch

power point for the pitch

Mascara advert slideshow from shemilore

assignment 2 task 4 - Identifying Potential Problems

Identifying potential problems

We thought about the potential problems that we could have before filming and we also thought about things that could possibly be a problem. The issue we have is that we have used false eyelashes to accentuate the look, however, it could be seen as false advertisement and could make it look like the wrong thing is being advertised.  the reason why we did not see his as a problem at first was because false eyelashes are seen as make up (foundation, powder, lipstick), but  after people reviewed the advert they all testified that it would be a great risk to not include what we have done wrong.

The music within the advert will be taken from a Youtube video after asking for permission from the person who has uploaded it, we know we will not be getting into trouble.

Guidelines from CAP

           4.9 - Advertisements must not condone or encourage violence, crime, disorder or anti-social behaviour.

          This may also concern the CAP as we are using a bow and arrow within the advertisement. We fire an arrow at the mint in the characters hand; we are not promoting violence in any way as there is no fighting throughout. At the end of the advertisement, we can add a message at the end to say "don't try to re-enact anything you have seen" etc. so that people do not accidentally get hurt copying us. 

evaluation assignment 4 task 4

    

Evaluation of my advert.

One of the benefits of buying the product is that the benefits were emphasised – people don’t buy products they buy the benefits they derive from them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need.

This advert was effective because the audio was effective. It was effective because the voice over was louder than the background music allowing the audience to hear the qualities and the reasons why they need to buy the product that is being advertised.

The advertisement was effective because the target audiences pay special attention to faces and close ups which were highly included in the making of this advert. There was a close up of the eyelashes on its own and the mascara being applied to the eyelashes that lasted for about 20 - 30 seconds.

This advertisement was effective because the key words like “length and volume” were highlighted to the viewer. The viewers want to know that the product does the most important job, which are giving the eyelashes length and adding volume. An excellent example occurred after 0.10 seconds – 0.15 seconds where a close up lasting.

This advertisement was effective because it had effective language such lengthen and volume·  

The advert was effective because it made it easy for the viewer. It highlighted how easy it is to use the product.

This advertisement was effective because it had a mix of styles that meant different types of viewer could access the advert. It includes editing techniques like reverse, slow motion that make the advert look more professional.

This advertisement was effective because it kept it simple also the background music was catchy and easy to remember, in the same way the advertisement was effective because it showed real-looking people which enabled the viewer to identify with the characters and product.

This advert was effective because the camera continually focused upon the product and the close ups helped to accentuate the product even better.

 This advertisement was not effective because it did not have anything memorable about it. It had one picture in it which was catchy but I could have applied a little more pictures in order to make it more notable and make it easy to remember.

The advert was not as effective because of false advertisement we applied false eyelashes on the model to accentuate the look although I noted it, it may still be seen as fault advertisement.

 This advert was not effective because it was almost like a short film. It was less than a minute and not as sticking to the memory as it should have been. The product was not shown as much, there were no close up included to make the product more attractive. 

assignment 4 Task 2– Screening done

We asked our focus group some questions that helped us to know what to improve and what is good. We used qualitative research. We asked them a few question like,

What is the target audience?

Teenagers  

Do you think the advert was effective?

Response - majority of the answers we got were positive

What do you think can be changed about the advert?

Response – we got a lot of ideas that were helpful and if we had the chance to do the advert again we would take them into consideration.

The first one was when recording next time we should make the voice over more audible so it is easier for people to hear what is being said.

The second one was about the advert being a false advertising. We added false eyelashes to accentuate the eyelashes and make them fuller, however I did include in the summary of the advertisement that we have added eyelashes to make them fuller.

What was good about the advert?

Response - We got positive response for this question, one of them was that the message was passed across and it was obvious we tried to advert the mascara and what it could do.

The methods i have used

I made use of the quantitative and qualitative method.

The pro was I used survey monkey which provided us with quantitative method

The pro of the qualitative method was that it provided us with more in-depth data.

The con of the qualitative method was that people might have been biased with their opinion to prevent people from judging them

The con of the quantitative method is that it cannot be reliable

The range of age group we collected information from are from the ages 17 – 18. We also asked the audience both open ended and closed question. The feedback we received was very reliable because if another set of people came to check out the advert, they would give the same responses that were initially given. If any improvement could be it would be adding more footage to the advert and also not using false eyelashes to accentuate the eyes.